DESCRIPTION: To promote the Lexus NX model, Team One, Lexus and Facebook created one campaign with more than 1,000 unique video ads to run on the social media network’s platform. A seemingly simple idea with an incredibly complex execution, this type of campaign is a true “first” for all parties involved. The ads are targeted to specific audiences within the social network, and then tailored to the viewer’s geography, interests and Likes to make the ads as relevant as possible. This never-been-done campaign ran in 2015, and was created to promote the first-ever Lexus NX, a turbocharged compact crossover.
The Facebook Awards honor the year’s best creative work on Facebook, as chosen by top industry creatives. The global competition celebrates excellence in execution as well as brands that set the bar for creative growth on Facebook. Lexus NX 1,000 Ads is honored with a Bronze.
PROJECT: Lexus NX 1,000 Ads
CREATIVE AGENCY: Team One, a division of Saatchi & Saatchi
MUSIC: Original Composition